Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Conduct desk research to gather background market information
   • Conduct initial desk research using appropriate sources to gather background market information
   • Identify options for information collection and collation tools and methods
   • Determine and seek approval for reporting formats for market research documentation
   • Report initial research findings in approved formats in accordance with organisational procedures
2. Develop research methodology and objectives
   • Develop hypotheses and research objectives for market research
   • Identify options for quantifying data
   • Identify market research methodology and determine, develop, test and amend required survey tools
   • Determine and test methods of data extraction, collation and analysis
3. Recruit respondents
   • Interpret market research plans to identify potential respondents and their requirements
   • Identify respondents in line with research and organisational requirements
   • Recruit respondents in line with agreed research methodology and organisational requirements
4. Gather data and information from respondents
   • Prepare and arrange resources for data gathering
   • Gather data and information using survey tools
   • Record data and information gathered in approved formats, in accordance with organisational procedures
   • Store and safeguard survey information and data in accordance with organisational procedures
5. Analyse research information
   • Conduct checks on quality of data and information collected
   • Select appropriate techniques to summarise data and information
   • Design software files for entering data and information
   • Process data using a method appropriate to research design
   • Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives
6. Prepare research reports
   • Collate and assess findings for relevance and usefulness to research objectives
   • Prepare research reports
   • Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures